Brief sheet · s03-e02-a04
We grew and the brand can’t keep up · It exists and it’s outgrown · I don’t know yet, I want to define it with you
What we read
It is not a matter of taste, it is a matter of scale. The brand was designed for one person doing everything, and now six people use it, or an agency, or a packaging supplier. What isn’t written down as a rule gets reinvented: that is why every new piece looks a little less like the last one. And since it already exists and has been outgrown, there is no need to start from scratch: the decision is what to keep.
Where we would start
- 01An audit of what already exists, piece by piece
- 02What stays and what retires, in writing and with reasons
- 03The new system and the guidelines, written while it is designed
Shape of the work
- Duration
- 9—14 weeks
- Who does it
- The whole team
- What you get
- System + website + repository
- Range
- We define it in the brief
The closest case
Nordvik
Identity + Website · 2025 · 09 plates ·Walk through it
valionstudio.com/en/sheet/s03-e02-a04/
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