Valion Studio

Method.

What each scope includes, what it doesn’t, how long it takes, what it costs, and how it is billed and paid. Everything you would normally have to ask on a call.

( 01 )The scopes

  • 01

    Brand

    #brand4—6 weeksUSD 3,400 — 7,000Brand direction

    What is included

    • Territory and concept
    • Visual naming if needed
    • Logo and usage variants
    • Color and type system
    • Applied guidelines, not a dead PDF
    • Stationery and three base pieces

    What is not

    • Content campaigns
    • Verbal naming and trademark registration
    • Product photography
  • 02

    Web

    #web5—8 weeksUSD 4,200 — 9,000Design and development

    What is included

    • Redesign or new site, depending on what exists
    • New features on your current site
    • Design of every screen
    • Custom front-end and an editable CMS
    • Integrations with your tools
    • Performance and technical SEO

    What is not

    • Writing all the content
    • Internal systems and apps: that is Custom software
    • Hourly maintenance
  • 03

    Brand + web · Recommended

    #system9—14 weeksUSD 6,800 — 18,000The whole team

    What is included

    • Everything in Brand
    • Everything in Web
    • The same design variables in the guidelines and in the code
    • A living online guide
    • A recorded handover session
    • Three months of support

    What is not

    • Nothing: it is the full scope
  • 04

    Digital marketing

    #marketingMonthly · 3-month minimumUSD 1,200 — 3,500 per monthDigital marketing

    What is included

    • Channel strategy and calendar
    • Content and pieces for social
    • Paid campaigns on Meta and Google
    • Measurement and a monthly report
    • Ongoing optimization of the ad spend
    • A launch coordinated with brand and web

    What is not

    • Ad spend: billed separately
    • On-location audiovisual production
    • 24-hour message handling
  • 05

    Custom software

    #softwareIn phases · from 6 weeksUSD 6,000 — 30,000Design and development

    What is included

    • Discovery: the problem and the real workflow
    • A clickable prototype before any code
    • Internal systems and admin panels
    • Mobile apps
    • Integrations and AI automations
    • Delivery in phases, essentials first

    What is not

    • Hourly maintenance without a scope
    • Rescuing someone else’s code without an audit first
    • Projects without an owner on the client side

Ranges are indicative: we set the final price in the brief, based on the real scope of each project.

( 02 )How working with us goes

We are a remote studio and our clients are in other countries. This is what nobody usually answers until the third call.

Billing
An invoice or receipt for every payment, with the scope itemized. If your company needs a specific format to deduct the expense, we agree on it before starting.
Currency
Always USD. ACH transfer to our account in the United States, Wise, or USDT via Binance. The price is not indexed or adjusted mid-project.
Payments
Projects over USD 2,000: 40% to start · 40% when the system closes · 20% on delivery. Under that: 50% up front and 50% at the end. No intermediate milestone payments, no surprises.
Contract
Scope, deadlines and intellectual property in writing before we start. The brand is yours once paid: editable files, fonts licensed in your name and the repository transferred.
Hours
GMT−5. Practically the same hours as New York; we share mornings with Madrid and London, and the full day with Mexico City.
Language
Full projects in Spanish or English, at no extra cost. Documentation, guidelines and design variables in whichever language you use internally.

What we don’t do

  • Contests or free pitches.
  • Three proposals to choose from: we bring one, with the reasoning.
  • Standalone logos without a system.
  • PDF deliverables nobody can edit.
  • Hourly maintenance without a scope.
  • Taking on more projects than we can do well.

( 03 )Questions

01Why do you publish ranges and not prices?

Because asking how much something costs shouldn’t cost a meeting, and because every project has a different scope. The ranges are indicative: we set the final price in the brief, based on what is actually needed. If the range doesn’t work for you, you saved yourself a call.

02What happens if someone on the team gets sick or a date slips?

The same as at any agency: the date moves. The difference is that we tell you the same day, with a name and a reason. That is why we don’t take on more projects than we can do well.

03Do you work with brands that already have an agency?

Yes, if the scope is defined in writing. What we don’t do is compete for the same work in parallel.

04What if I don’t like the first proposal?

It is accounted for: every stage includes one round of adjustments. What we don’t do is present three routes for you to choose from — we bring one, with the reasoning, and if it doesn’t convince you we understand why and come back.

05Can I hire just the website if I already have a brand?

Yes, that is scope 02. We start with an audit of what exists to see what can hold up and what can’t.

06Do you build custom software as well as websites?

Yes: internal systems, mobile apps and AI solutions, with the same team that designs. We work in phases: a discovery of the real workflow and a clickable prototype before any code, and the essentials go to production first.

07Does the brand end up in my name?

Yes. Editable files, fonts licensed in your name and the repository transferred when the last installment is paid.

08Do you do maintenance afterwards?

Three months of support are included in scope 03. After that, per project. We don’t do hourly retainers.

09How long do you take to reply?

Under 48 business hours, and the reply comes from whoever will run your project. There is no form in between.