Studio.
A digital, creative, remote agency. Founded in 2024 by Karlos and Kayro Valero, who have made brands and websites together since 2015. Brand direction and development on the same team: there is no “design” version and a separate “development” one.
( 01 )Who runs it
Karlos Valero
Art direction · Brand
«Decides how the brand looks, and why.»
He always starts with the inventory: what carries the client’s name today and what state it is in. The concept comes from there, not from a moodboard. He prints before approving and writes the guidelines while designing, not afterwards.
- Disciplines
- Identity · Packaging · Art direction
- Delivery
- System, applied guidelines and final artwork
- Rule
- Concept before execution
Kayro Valero
Design and development · Web and software
«Decides how it behaves, and writes it in code.»
He designs the interface and builds it himself, so there is no translation or handoff to get lost. The design variables in the guidelines and the ones in the code are the same file. He measures performance before delivering and leaves the repository documented so the client can carry on without them.
- Disciplines
- UI design · Front-end · Custom software
- Delivery
- Site or system, repository and living guide
- Rule
- Systems before screens
( 02 )Who we work well with
We work well with
- People who have a decision to make and can make it.
- Companies that already sell something and need to look like it.
- Small teams where the person who approves is in the meeting.
- Clients who prefer one argument to three options.
We are not for
- Anyone who needs five pieces a week.
- Projects with a six-person approval committee.
- Anyone looking for the lowest price on the market.
- Brands that want to start without defining who they sell to.
( 03 )How we work remotely
The agency never had an office: we are a distributed team that works remotely.
The team is spread across different cities, all on GMT−5, which is practically New York time. We never shared a desk, so the work has been written down from day one: design variables, guidelines and decisions live in a repository, not in someone’s head.
For you that means two things. Distance changes nothing, because the process was designed to work without a room. And if someone new joins the project tomorrow, or you take it to another team, everything is documented.
- Hours
- GMT−5
- Languages
- Spanish · English
- Currency
- USD
- Meetings
- Recorded, with notes
( 04 )Manifesto
Simple doesn’t mean easy.
Removing costs more than adding.
Everything you see here —one typeface, two grays, one angle— is what was left after throwing out the rest.
That is what we do with your brand: we leave it with the decisions that hold up for ten years.
- Agency since
- 2024
- Published cases
- 06
- Languages: Spanish and English
- 02
- Making brands and websites since
- 2015