Brief sheet · s02-e02-a04
We look smaller than we are · It exists and it’s outgrown · I don’t know yet, I want to define it with you
What we read
The product already competes; the brand doesn’t. What fails is almost never the logo: it is that there is no system holding the same level across the twenty places where a customer sees you. A different typeface on every piece costs a company more credibility than a bad logo. And since it already exists and has been outgrown, there is no need to start from scratch: the decision is what to keep.
Where we would start
- 01An inventory of everything that carries your name today
- 02A minimum system: one typeface, one grid, one photography rule
- 03The three pieces people see most, remade as proof
Shape of the work
- Duration
- 9—14 weeks
- Who does it
- The whole team
- What you get
- System + website + repository
- Range
- We define it in the brief
The closest case
Atlas Coffee
Packaging + Store · 2026 · 08 plates ·Walk through it
valionstudio.com/en/sheet/s02-e02-a04/
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