Brief sheet · s02-e02-a01
We look smaller than we are · It exists and it’s outgrown · A single piece
What we read
The product already competes; the brand doesn’t. What fails is almost never the logo: it is that there is no system holding the same level across the twenty places where a customer sees you. A different typeface on every piece costs a company more credibility than a bad logo. And since it already exists and has been outgrown, there is no need to start from scratch: the decision is what to keep.
Where we would start
- 01An inventory of everything that carries your name today
- 02A minimum system: one typeface, one grid, one photography rule
- 03The three pieces people see most, remade as proof
Shape of the work
- Duration
- 2—4 weeks
- Who does it
- Brand direction
- What you get
- The piece and its editable files
- Range
- USD 1,500—3,400
The closest case
Atlas Coffee
Packaging + Store · 2026 · 08 plates ·Walk through it
valionstudio.com/en/sheet/s02-e02-a01/
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