Brief sheet · s01-e03-a01
I have an idea, not a brand · It exists and it’s broken · A single piece
What we read
What exists is an intuition about the product and who it serves; what is missing is the decision of what the brand is and what it is not. Without that, every piece made afterwards answers a different question. The brand is not the logo: it is the set of decisions that make everything look like the same thing from day one. And since it exists and is broken, the first step is separating what gets repaired from what is better rebuilt.
Where we would start
- 01One session to put the idea in writing: what you sell, to whom, and why you
- 02The territory and the concept before drawing anything
- 03The minimum system and the three pieces you go out into the world with
Shape of the work
- Duration
- 2—4 weeks
- Who does it
- Brand direction
- What you get
- The piece and its editable files
- Range
- USD 1,500—3,400
The closest case
Faraón Barber Club
Identity · 2025 · Short profile ·See the profile
valionstudio.com/en/sheet/s01-e03-a01/
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