Brief sheet · s01-e02-a02
I have an idea, not a brand · It exists and it’s outgrown · The full brand system
What we read
What exists is an intuition about the product and who it serves; what is missing is the decision of what the brand is and what it is not. Without that, every piece made afterwards answers a different question. The brand is not the logo: it is the set of decisions that make everything look like the same thing from day one. And since it already exists and has been outgrown, there is no need to start from scratch: the decision is what to keep.
Where we would start
- 01One session to put the idea in writing: what you sell, to whom, and why you
- 02The territory and the concept before drawing anything
- 03The minimum system and the three pieces you go out into the world with
Shape of the work
- Duration
- 4—6 weeks
- Who does it
- Brand direction
- What you get
- System + guidelines + final artwork
- Range
- USD 3,400—7,000
The closest case
Faraón Barber Club
Identity · 2025 · Short profile ·See the profile
valionstudio.com/en/sheet/s01-e02-a02/
If it helps, send it. If not, it is yours to keep anyway.
It travels with your three answers and the source case, and we send back a reference number. No email sequence, no retargeting: one email, written by a person.
We reply within 48 business hours.