Brief sheet · s01-e01-a04
I have an idea, not a brand · It doesn’t exist yet · I don’t know yet, I want to define it with you
What we read
What exists is an intuition about the product and who it serves; what is missing is the decision of what the brand is and what it is not. Without that, every piece made afterwards answers a different question. The brand is not the logo: it is the set of decisions that make everything look like the same thing from day one. And since it doesn’t exist yet, there is nothing to preserve: it can be defined properly from day one.
Where we would start
- 01One session to put the idea in writing: what you sell, to whom, and why you
- 02The territory and the concept before drawing anything
- 03The minimum system and the three pieces you go out into the world with
Shape of the work
- Duration
- 9—14 weeks
- Who does it
- The whole team
- What you get
- System + website + repository
- Range
- We define it in the brief
The closest case
Faraón Barber Club
Identity · 2025 · Short profile ·See the profile
valionstudio.com/en/sheet/s01-e01-a04/
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